your Google Ads agency in Lyon.
Variant Marketing is a SEA agency that specializes in managing and optimizing your Google Ads campaigns to make your website visible, attract qualified traffic and turn your visitors into leads and sales.
Immediate, concrete and qualitative results.
SEA (Search Engine Advertising) is the most effective way to acquire traffic and turn your visitors into customers in terms of ROI.
Why is it so? Because it is the only service that allows you to reach your core target in the active search phase. You arrive at the perfect time to offer them the product or service they are explicitly looking for.
Variant Marketing positions your site in the top positions of Google for the keywords and budget you choose. Our experts do the rest to maximize your profitability.
An action plan
precise, fast and efficient.
As soon as you contact us, we set up a proven action plan that works. Through a precise methodology, we offer you a complete support that will allow us to understand your business, your goals and needs, and your constraints. At the end, we validate together a winning strategy of acquisition and conversion of traffic via Google Ads.
Discovery
Discovery
You talk, we listen. We also ask you questions, because we want to know as much as possible about your business: the intricacies of your offering and target audience, your business objectives, your cost constraints, your competition... Having a detailed overview of your business is essential to laying the right foundation for your paid search project.
Analysis
Analysis
The most valuable asset we have is your website data: what are your main acquisition levers? How are your site visitors behaving? Is your site using the best technical, ergonomic and editorial practices to achieve your goals? We look at all these aspects to propose an initial strategy that is just right.
Action plan
Action plan
In addition to the performance audit of your website, we focus on finding the best way for you to gain new customers. This involves analyzing all the ins and outs of your activity on the web: search terms used by your target audience, strategies implemented by your competitors, competitive advantages of your offer, etc.
Launch
Launch
The first few weeks of our work will consist of accumulating data on the performance of your Google Ads campaigns and reaching a certain cruising speed. The more data we have, the more accurate and reliable our adjustments will be. Your performance will then grow continuously thanks to decision making reinforced by a more and more accurate reading of the data over time.
Adjustments
Adjustments
Our way of working, based on the help of Data Science to make you succeed on Google, allows us to dedicate ourselves more than elsewhere to establish a human relationship of trust and proximity with you. We listen to your feelings and adopt an agile approach. We have to be available at any time according to your situation and the situation of your environment.
We are officially certified Google Partner.
The Google Partner badge is awarded to Google Ads agencies that have demonstrated exceptional results for their clients over a long period of time and are therefore recognized as trusted partners by Google.
When you work with us, you're working with SEA specialists who have proven expertise in helping your business increase revenue via advertising on the search engine leader, Google.
A scientific approach to Google Ads management.
We take a scientific approach to managing your Google Ads campaigns. The analytical use of data and statistics is what really sets us apart from the competition.
By developing proprietary algorithms, you benefit from 24/7 optimized Google Ads campaigns that will continue to improve over time.
Where you would only benefit from a few hours of management and optimization in a classic Google Ads agency, you will have the right to uninterrupted management with us. Don't be left behind.
Optimizations without interruption
Certainly our biggest advantage over competing Google Ads agencies: our scientific profile has allowed us to develop algorithms that constantly act on the optimization of your Google Ads campaigns, even when we are asleep. That's what we call a head start.
Continuous increase of your performance
In addition to a campaign implementation on the fly, our work methodology is based on the analysis and exploitation of the data collected over time by your Google Ads campaigns. Therefore, the more time passes, the more your campaigns become efficient and your activity on Google Ads profitable.
More availability for your strategy
The help of technology on the levers of operational management of your Google Ads campaigns allow us to refocus on what is most important: to apply ourselves to the development and implementation of an effective long-term strategy for your business, and to offer you an exceptional relationship of support and monitoring.
Satisfied customers of our collaboration
It's proven: more communication, more satisfaction. Not having our heads in the sand makes us available and responsive to you. This is a business that requires almost instantaneous support and we do everything we can to ensure that our collaboration benefits from the best possible communication.
Google Ads experts
who stay close
to their customers.
The great strength of our agency lies in our availability and our involvement in our clients' projects. We collaborate as if we were an integral part of your team, so that you can fully benefit from our skills.
To date, our Google Ads specialists have helped hundreds of companies in various industries, in France and abroad, with budgets ranging from a few hundred to several hundred thousand euros per month. We can adapt to your specificities and objectives.
With a PhD in physics and a background in CERN, Christophe brings a technical background with his skills in algorithms and data science.
Originally from the United States, Anthony has been working in web marketing for over 10 years. His native English is an asset for international projects.
Having worked in both agencies and with advertisers for over 10 years, Steven has a key insight into understanding client issues.
Alain Cayrol
Founder, Geneva International Coaching Institute
Martin Carrere
Founder, Mon Coach Lyonnais
Marketing & Communication Manager, Cetetherm
Nathalie Monchery
Manager, 2Sage Alba
Matthieu Verneret
Founder & CEO, Leaf Circle
Nicolas Degache
Founder, Bihua
Contact us
If your website is having problems generating leads or sales, you've come to the right place.